Everybody wants to eat Italian!

Cinzia Cuneo 27 giugno, 2014 mangiare sano, cucine del mondo

It is well known that Italians can turn a national tragedy into laughter. Indeed, the humiliating elimination of the national team from the FIFA world cup, last Tuesday, was gleefully lampooned by advertising strategists of 2 famous Italian brands.

Eataly, a food emporium with outlets both in Italy and abroad, has placed a full page advertisement in Friday’s newspapers featuring the New York Post story about the Suarez biting incident with the headline “Tutti vogliono mangiare italiano!” (i.e. “Everybody wants to eat Italian!”).

The famous pasta company Barilla, has come up with two simple but effective ads: one says “Ci hanno cotti in 90 minuti” (i.e. “They cooked us in 90 minutes” – the length of a soccer game); the other ad shows 11 pieces of tubular pasta – representing the 11 players – and the words “Bentornati a casa” (i.e.”Welcome home”). One of the pasta tubes has a chunk chomped out of it.

We, Italians, manage to get over our hardships by laughing – and being proud of our sense of humour…

Autori

Cinzia Cuneo

Italiana di nascita e canadese d'adozione, Cinzia ha deciso di coniugare le sue competenze professionali e la sua passione per la buona tavola sviluppando un servizio per aiutare i numerosi «aventi bisogno» a riprendere il controllo della loro alimentazione. Così è nata SOSCuisine. Ingegnere di formazione al Politecnico di Torino, Cinzia ha conseguito un Master's Degree in scienze applicate all'École Polytechnique de Montréal.